Though the company only has been run for nearly two decades, the techniques had passed from the older generation. Jeff’s father was a pioneer artist brush manufacturer in Taiwan for years, which is how Jeff gradually develops his passion for brush making. Learning should always involve creating something new and Jeff is passionate about development in particular. His most innovative breakthrough is that he introduced the first combined aluminum handle, which has not only changed the look of traditional wooden handle brushes but shifted the market demand for nail brushes.
Embracing a great dream and devoting himself to making the company thrive, he keeps expanding the business and pursuing perfection. Therefore, the brushes exported from Eastrich become well-reputed in countries such as the US, Japan, German, Australia.
Being a well-recognized company in Taiwan, Jeff also takes social responsibilities with pride. He always endeavors to help promote arts and culture in Taiwan by hosting watercolor competitions and various events to share brush-making knowledge in our headquarter in Taiwan.
“Hoping to be inspired and never stop progressing.” is Jeff’s motto.