" HOPING TO BE INSPIRED AND NEVER STOP PROGRESSING. "
Jeff’s father was a pioneer of artist brush manufacturer in Taiwan for years, which is how Jeff gradually develops his passion for brush making. Learning should always involve creating new things and Jeff is passionate about development in particular. His most innovative breakthrough was that he introduced the first combined aluminum handle, which not only changed the look of traditional wooden handle but shifted the market demand for nail brushes.
Embracing a great dream and devoting to making the company thrive; he keeps expanding the business and pursuing perfection. Therefore, the brushes exported from East Rich become well-reputed in countries such as the US, Japan, German, Australia.
Being a well-recognized company in Taiwan, Jeff also commits to take social responsibilities. He always helps to promote arts and culture by hosting watercolor competitions and various events to share the knowledge about brush-making in our headquarters of Taiwan.